Early in 1993, the founder and Chairman of ES Group, Ms. Elena San Pedro Ong, formed JELL Transport, which was her first business venture then. A humble young woman who was only in her twenties initially ran Jell as a sole proprietorship. In August 1993, Ms. Elena San Pedro Ong and her husband had the business established and registered with the Securities Exchange Commission (SEC). The business launched at a time when Metro Manila desperately needed more brand-new buses to address the transportation shortage that was raising the stability of the city.